Hello everyone,
I have tried to explain all the tasks mentioned below. If you are looking for a total guide on how to optimize a website using off-page optimization techniques then here is list:
Off-page optimization is the process that we use to improve and maintain our keyword ranking in search engines. In other words, these are all the promotional activities that we perform to promote a website/webpage for generating traffic. These activities are done on most popular websites which can ultimately generate traffic and backlinks for your website. Here we have the potential to generate traffic from such websites that have their own high traffic and active users available with them. They will ultimately help you rank high in search engines. Generating good backlinks or brand mentions on different websites shows a positive ranking signal for most of the search engines. These ranking signals help you rank high for your targeted keywords in search engines. So without a further due, let’s start to know each of these tasks.
A blog is an informational website which is meant for sharing discrete or informal text entries. This is the place where we can share a lot of promotional contents in the form of posts. There are a lot of reasons which makes it the first choice for every seo person to start off-page optimization with blogging. Here are few reasons why you should consider it in your marketing strategy:
The importance of blogging for business ventures cannot be underestimated under present digital and marketing circumstances. Even with the emergence of other creative tools to support your visibility and push forward your services, it does not diminish the value of what a blog can do for your brand.
Social bookmarking is an online service which allows users to add, annotate, edit, and share bookmarks of web documents. These are the websites in todays digital world where every user can save his/hers favorite webpages and share them publically. These websites act as very good source for generating backlinks.
Documents are the best way to share your information in PDF format. One can utilize this opportunity to promote their products/services in a creative way. Design attractive documents with all your promotional information, make sure it has your contact information so that potential customer should reach you. There are lot of free websites where you can generate backlinks.
If you want to present your business, services or contents across the World Wide Web, the best way to do it in a style is with the help of power point presentation(PPT). There are lot of high authority websites where you can share contents in PPT which will generate good backlinks. They are easily ranked in search engines. So be sure to present your business using PPT as a off-page optimization technique so that your website gets the benefit to rank high in search engines.
Being active on question answer websites like Quora can help you connect with a large audience. One can directly interact with targeted audience as this is one of the biggest platform online where users can ask their questions publicly. Make sure you answer all the relevant questions with the correct information. You will see a good amount of quality traffic coming to your website with this off-page optimization techniques.
Forum posting is a bit old technique to use for generating backlinks. Forums are communities which consist of users & members of who share the same interest and passion. People will discuss information about the topic that interests them, helping each other solve niche-related problems. Once you are active on them, you will receive a signature that will show your name, brand name, hyperlink. This is still a very good off-page optimization technique to generate backlinks.
Directory submission is such an off-page optimization technique which help you list your website link to a group of similar services or industry category. There are generally three types of links that you can submit on directory listing websites. They are regular links, reciprocal links and paid/sponsored links.
Search engine submission is the process of listing your website to search engines. This is a one time task. Everyone knows that search engines regularly crawl new webpages but this does not mean that without any effort your website will get listed on it. We have to let them know about our website for better results. This is achieved by manually submitting websites to search engines using search consoles, webmaster tools etc.
Images plays a lot of important role while optimizing any website. The reason behind this is image results are shown more often along with web results. Also image results have higher share of impressions as compared to web results. Here we have the opportunity to capture the audience from search engines. Use image sharing technique in your off-page optimization strategy. It will help.
Infographic or infograph is the representation of your data in the graphical format. These are the longer images with information. This is more similar to image sharing but have a small difference which makes it the unique way to generate backlinks as well as share lot of information at once. Websites like Pinterest can help you build a great amount of backlinks and audience who is keenly interested in your products/services. Using infographic you can share processes, advantages, disadvantages, how to’s and etc kind of information.
A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement. A press release is traditionally composed of nine structural elements letterhead or logo, media contact information, headline, dek or subheading, dateline, introduction, body, boilerplate, and close. This data is distributed to several channels by newswire. This is very good way to pass the information which is newsworthy about a company. We get the opportunity to rank in Google News, Bing, Yahoo quickly. Using distribution model, we get backlinks from news websites. So in terms of off-page optimization, one must include press release submissions with distribution as a part of promotional activity.
Article submission is posting a high quality contents to popular article posting directories/websites. This activity will help you promote contents that are mostly related to your products or services in a very subtle way. Generally an article is never written in a promotional way. It should be unique and informative which will help you target the interest specific audience.
Business listing is the process of adding your physical business location on maps so that your customers can reach you. Business listing consist of all the details of your location like opening and closing hours, detailed address, business name, contact numbers, user ratings, etc. If you want to target local area this off-page activity will do it without much efforts. It will help the potential customers to guide them towards your location.
Video marketing is a type of off-page optimization technique where you use videos to promote and market your products or services. This is a good way to communicate with your targeted audience. Now a days many users prefer to watch a video rather than reading things. So utilize this opportunity and connect, present your brand to the world. You can use following type of videos to market Demo Videos, Brand Videos, Event Videos, Expert Interviews, Educational or How-To Videos, Explainer Videos, Animated Videos, Case Study and Customer Testimonial Videos, Live Videos, 360° & Virtual Reality Videos, Augmented Reality (AR) Videos, Personalized Messages.
Guest posting means writing and publishing an article on someone else’s website or blog. Posting articles on website’s with relevant traffic or readers will help you create a buzz around. Get smarter, use this technique and generate backlinks.
Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses. Use this technique to get local area audience. It can help you generate calls and leads.
Product or service listing is the process of adding your products or services on different websites that help you generate backlinks. Websites like Hotfrog freely allows you to add your products and services. Do list them on such websites and generate backlinks. Improve your visibility. Add this activity in your monthly search engine optimization strategy.
I hope you like the details I have mentioned here. Do suggest if I missed anything. Like and share if you find this information helpful.